Specialty Industrial Products, Inc. (SIP)

SIP has maintained two disparate CRM sales solutions, resulting in higher licensing and administrative costs, siloed customer information, activity tracking and ordering processes that created redundancy and prevented SIP from having comprehensive customer activity information. By consolidating its CRM applications and database information onto mySAP CRM, SIP will have a single “view” of customer touches throughout all sales and service business components, allowing them to deliver more personalized, informed customer attention.